Strategic Marketing Manager – Major Pursuits | AECOM | jobs in UK

Strategic Marketing Manager – Major Pursuits – AECOM

About AECOM

AECOM is a global infrastructure consulting firm providing professional services across the entire project lifecycle, including advisory, planning, design, engineering, programme and construction management. Its teams work across transportation, buildings, water, energy, environmental, and other infrastructure sectors.

AECOM brings together marketing, communications, technical, and business development professionals to support major projects and strategic pursuits. Its global teams collaborate with clients and internal stakeholders to develop compelling solutions and deliver complex infrastructure programmes.

Role Overview

As a Strategic Marketing Manager – Major Pursuits with AECOM, the successful candidate will lead strategic marketing and positioning campaigns for some of the organisation’s most important pursuits.

Reporting to the Head of Pursuit Marketing, Europe and India, the role will work closely with capture managers, pursuit teams, and Marketing & Communications colleagues to translate client and market insight into compelling value propositions, differentiated positioning, and integrated marketing campaigns.

This position is suited to an experienced marketing professional who can operate confidently in a fast-paced environment, manage complex stakeholder relationships, and connect marketing activity with wider pursuit and business objectives.

Key Responsibilities as Strategic Marketing Manager

• Collaborate with the Head of Pursuit Marketing and Capture Managers to plan and deliver pursuit marketing workshops
• Gather and translate client insight into clear value propositions and differentiated positioning
• Develop pursuit marketing strategies aligned with overall pursuit and win strategies
• Develop and deliver integrated marketing campaigns using the SOSTAC framework
• Coordinate marketing activities across brand, content, thought leadership, digital, social, creative, government relations, and external communications
• Conduct market and competitor research to strengthen AECOM’s positioning, narrative, and supporting evidence
• Identify market trends and use research findings to inform marketing strategies
• Make informed tactical decisions and prioritise marketing activity in fast-moving environments
• Coordinate stakeholders across pursuit teams, regions, and business functions
• Establish campaign KPIs and monitor performance
• Analyse campaign results and provide recommendations to improve impact and return on investment
• Contribute to monthly and quarterly reporting on pursuit marketing performance
• Use AI-enabled tools and data-driven approaches to improve marketing efficiency and campaign effectiveness
• Manage allocated campaign and pursuit budgets
• Monitor campaign expenditure and report performance to internal stakeholders
• Communicate priorities, progress, opportunities, and risks effectively
• Support senior stakeholders with strategic marketing advice throughout major pursuits

Working Pattern & Location

• Job Title: Strategic Marketing Manager – Major Pursuits
• Company: AECOM
• Location: London, UK
• Employment Type: Full-time
• Working Model: Hybrid
• Level: Senior
• Reporting To: Head of Pursuit Marketing, Europe and India
• Career Area: Marketing / Communications
• Specialism: Major Pursuits / Strategic Marketing

Start Your Career With AECOM

AECOM provides marketing and communications professionals with opportunities to contribute to major infrastructure pursuits and work alongside senior business leaders, capture teams, and multidisciplinary specialists.

The Strategic Marketing Manager will play an important role in developing positioning, value propositions, integrated campaigns, and evidence-based strategies that support major pursuits. The position also provides opportunities to apply digital, data-driven, and AI-enabled marketing approaches within a global professional services environment.

Apply now for the Strategic Marketing Manager – Major Pursuits position with AECOM in London and contribute to strategic marketing campaigns supporting major infrastructure pursuits.